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A crucial telling of U.S. history centering the Black women whose magic gave rise to the rich tapestry of American culture, wellness, and spirituality that we see today—from Vicks VapoRub and Aunt Jemima’s pancake mix, to the magic of Disney’s The Little Mermaid (2023), and the all-American blue jean.

Emerging first on plantations in the American South, enslaved conjure women used their magic to treat illnesses. These women combined their ancestral spiritual beliefs from West Africa with local herbal rituals and therapeutic remedies to create conjure, forging a secret well of health and power hidden to their oppressors and many of the modern-day staples we still enjoy. 

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